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Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees—elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique—and use your leadership brand to leave rivals far behind.

• Sales Rank: #443735 in Books
• Published on: 2007-08-13
• Original language: English
• Number of items: 1
• Dimensions: 9.31" h x 1.07" w x 6.56" l, 1.27 pounds
• Binding: Hardcover
• 288 pages

Review
The authors lay out a straightforward six-step process of creating a leadership brand --The New York Times, September 4, 2007

The ultimate test of a leadership brand occurs only after the top leader steps down... --Investor's Buisness Daily, September 25, 2007

Put this book on your reading list it presents a com�pelling and practical approach to developing and sus�taining a leadership brand. --International Human Resources Information Management, November 2007

About the Author
Dave Ulrich is Professor of Business at the University of Michigan and co-founder of The RBL Group, an education and consulting firm that helps organizations and leaders deliver value. He has published 12 books and more than 100 articles. Norm Smallwood is co-founder of The RBL Group and co-author of four books. He is also on the faculty of the Executive Education Center at the University of Michigan Business School. They are co-authors of Results-Based Leadership and How Leaders Build Value.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Leadership is more than individual leaders
By M. Hiebert
Thousands of books have been written for leaders. Like a leader that stands out from the pack, a new leadership book must present some significant new insights to prosper in this crowded marketplace. Hard on the heels of their last successful book, How Leaders Build Value, Dave Ulrich and Norm Smallwood produce another winner. How's that? A mix of reliable advice combined with some new insights which include:

' Leadership is more than individual leaders. "An exceptional individual leader may deliver outstanding results for a while, but the quality of leadership is what sustains results ... Leader emphasizes the qualities of the individual and how he or she leads and engages others ... leadership emphasizes the quality of leaders throughout an organization."
' It focuses on results, not on the traditional personal characteristics of leaders. "Our study of leadership began with a simple premise: leaders must deliver results ... the leadership field has become so enamored with competencies and personal characteristics of leaders that the leader's job to also deliver results was almost forgotten."
' Its leadership focus is from the"outside/in instead of the inside/out." "Outside in means that customer (and investor) expectations should frame, focus, and influence leader behaviors. When leaders know and do things that add value to customers, they are more likely to be doing the right thing."
' It uses the metaphor of a brand (like those of Pepsi, Lexus and Nokia) to reframe the power of leadership. "Leadership brand is the identity of the firm in the mind of the customers ... Leadership brand occurs when leaders' knowledge, skills, and values focus employee behavior on the factors that target the issues that customers care about ... it shows up in the behaviors and results of leaders throughout a firm in a manner that bridges employee and customer commitment."
' A leadership brand must pervade an organizational culture and its processes--(think GE/Jack Welch or Walmart/Sam Walton.) "A leadership brand bridges the firm's identity in the mind of those outside (customers and investors) with the behavior of its employees. When an organization has a leadership brand, customers have positive images of the firm, investors perceive the firm as possessing intangible value, employees feel more committed, and leaders are creating enormous value."

Supporting these insights are numerous examples, models, assessments, and other practical tools. This book models what is becoming the Ulrich-Smallwood brand: new insights combined with the best of the old, supported by easy-to-read, pragmatic implementation support. Sounds like a sustainable brand for leadership in the leadership field.

9 of 9 people found the following review helpful.
A must-have if you're interested in leadership development.
By Wally Bock
Here's the Quick Review of Leadership Brand: Developing customer-focused leaders to drive performance and build lasting value by Dave Ulrich and Norm Smallwood.

HOW THIS BOOK IS DIFFERENT:
Concentrates on leadership as a company endeavor, not as a matter of individual growth.
The authors attempt to get you to analyze your company's leadership from the outside in.

STRENGTHS:
This is truly about leadership development in the company.
The chapter on "Assessing Leaders Against the Brand" is worth the price of the book.
Good research and citations.

WARNINGS:
You may have trouble reading this book from cover to cover.
What's here is far too programmatic to be practical taken whole.
The concept of "Leadership Brand" may get in your way.

BOTTOM LINE:
If you're interested in leadership development, this book should be on your shelf.

Now for the detailed review.

There's not much new about leadership. But every new leadership book attempts to give you something unique, a new way to look at the subject, new things to try, or old things to try in different way. Every book tries to shift your thinking.

Leadership Brand by Dave Ulrich and Norm Smallwood attempts to shift your thinking from studying leaders to studying leadership and toward influencing how leaders connect the company to customers and other "outsiders." They work through the metaphor of a "leadership brand," which they tell us is "the identity of the firm in the mind of the customers made real to employees because of customercentric leadership behaviors."

That quote tells you that this book will stretch your thinking about leadership development in your company. It also tells you that the authors are overanalyzing and, yes, branding the process they describe. Here's a quick chapter outline

Branding Leadership - the authors introduce their concept of Leadership Brand

There are six chapters that lay out the process in step-by-step fashion.

Creating a Leadership Brand Statement
Assessing Leaders Against the Brand - worth reading if you read nothing else
Investing in Leadership Brand
Measuring Return on Leadership Brand
Building Awareness for Leadership Brand
Preserving Leadership Brand

Implications for Personal Brand

There are two Appendices

Criteria for a Firm Brand - worth reading for an overview of things to do
Firms with Branded Leadership

HOW THIS BOOK IS DIFFERENT

Leadership Brand concentrates on leadership as a company endeavor, not as a matter of individual growth. That makes it different from most leadership books, but similar to recent books like The Leadership Pipeline.

The authors also attempt to get you to analyze your company's leadership from the outside in. This is a powerful concept and one you can use in any company.

If you start thinking about leadership development by thinking about the results that need to be produced, you will see things that you won't see with the "competency" or "trait" approach. You will also be able to identify the ways that leadership at your company needs to be different than leadership at other companies.

STRENGTHS

This is truly about leadership development in the company. It will help you develop a leadership development program or modify what you've got.

The chapter on "Assessing Leaders Against the Brand" is worth the price of the book. This chapter is filled with tools and references that will help you assess leadership and leadership development whether you use the authors' program or not.

I love leadership books that are well-researched. Because the authors describe their thinking and support their points with research, you can judge whether you agree. You can also adapt a point or suggestion more effectively to your own situation.

WARNINGS

You may have trouble reading this book from cover to cover. The prose is absolutely tortured at times.

What's here is far too programmatic to be practical taken whole. Like so many programmatic books, this one lays our multiple, detailed steps and makes it seem like you go through them, bang-bang-bang in a linear fashion.

The fact is that the kind of changes the authors are calling for require changes in multiple company systems and in the culture. It's a generational process that will take years, not months.

The concept of "Leadership Brand" may get in your way. It did for me.

I never understood how a "leadership brand" was different than the culture and values of a company. Ultimately I just substituted "culture and values" in my head every time I read "leadership brand." That seemed to work fine.

BOTTOM LINE

If you're interested in leadership development, this book should be on your shelf.

0 of 0 people found the following review helpful.
Building leadership that compliments the way your company is viewed...
By Thomas Duff
It's easy to pick out what makes a particular brand distinct and valuable... Apple, Costco, Wal-mart all have a definite public perception that drives their operation. In the book Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich and Norm Smallwood, the authors contend that each company also has a "leadership brand" that helps drive that public perception and that enables the company and employees deliver on those expectations.

Contents:
Branding Leadership; The Case for Building a Leadership Brand; Creating a Leadership Brand Statement; Assessing Leaders Against the Brand; Investing in Leadership Brand; Measuring Return on Leadership Brand; Building Awareness for Leadership Brand; Preserving Leadership Brand; Implications for Personal Brand; Criteria for a Firm Brand; Firms with Branded Leadership; Notes; Index; About the Authors

Ulrich and Smallwood do a good job in changing the way that an organization's leaders are normally viewed. Using the "brand" concept, building and promoting leaders is based on an underlying element that lends a continuity to how the company performs and delivers in the marketplace. These types of leaders are the ones that allow a company to consistently lead their market niche over a long period of time. It's obviously not a "quick-fix" solution to a company that's failing. You don't just decide "here's our leadership brand, so lead in this way" one Monday morning. Using the measured approach outlined here, it's possible to start to attract and promote the type of person that will complement the core message of your company.

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• Sales Rank: #7121316 in Books
• Published on: 2013
• Original language: English
• Number of items: 1
• Dimensions: .0" h x .0" w x .0" l, 4.56 pounds
• Binding: Paperback

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• Sales Rank: #123248 in Books
• Brand: Scholastic Inc
• Published on: 2015-01-27
• Released on: 2015-01-27
• Original language: English
• Number of items: 1
• Dimensions: 11.10" h x .90" w x 8.60" l, .40 pounds
• Binding: Paperback
• 32 pages

Features

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• Sales Rank: #730614 in Books
• Published on: 1990-02-09
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.53" h x 1.39" w x 6.40" l, 2.32 pounds
• Binding: Paperback
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Review
Solutions Manual and Teacher's Manual available. -- The publisher, John Wiley & Sons

From the Publisher
Describes important and useful project evaluation and selection concepts and techniques that have developed over the past twenty years. These concepts and techniques--essential in making individual, corporate and public investment decisions--are presented in an integrated framework based upon traditional engineering economics principles. Four main sections--Basic Concepts and Techniques in Economics Analysis, Deterministic Analysis, Stochastic Analysis, Special Topics--cover a wide variety of subjects, including: accounting income, interest, inflation, the use of tranforms in cash-flow modeling, depreciation and corporate taxation, investment worth, utility theory, decision tree analysis and much more. A number of analysis techniques for public investments are described and decision rules for selecting among multiple alternatives are given. Features numerous case studies, illustrative examples, tables and end-of-chapter questions.

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2 of 2 people found the following review helpful.
Outstanding
By OmniReader
Outstanding treatment of probabilistic cash flow analysis with all the derivations and details. Unparalleled detail in explaining utility, from data collection to build the curves to what to do with them.
This has been THE reference for Engineering Economics.

0 of 0 people found the following review helpful.
The is one of the best few books in advanced level of Engineering Economics
By Kim, Gyutai
The is one of the best few books in advanced level of Engineering Economics.

4 of 43 people found the following review helpful.
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By apatewnas
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[Z514.Ebook] Download Restorative Care Textbook for Restorative Nursing Assistant RNA & Restorative Aide: Theory & Clinical Approach, by Sultan Khan, Farooq K.M

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EVOLUTION OF THE "RESTORATIVE CARE TEXTBOOK" PUBLISHED Increasing demand of restorative care and lack of all in one compiled educational resources led to the evolution of the restorative care textbook. This book has been created after an extensive search of restorative care profession and keeping in mind the new trends and procedures required for the on job tasks. Our lead author K.M.Farooq has over 39 years of experience in the healthcare field and especially in patient care area. His expertise and input has served as a valuable resource which provided a very unique touch to this project. After many years of working on this project, the book is ready and we are proud to present our book "RESTORATIVE CARE TEXTBOOK: THEORY AND CLINICAL APPROACH". The authors have tried to keep the book concise and to the point. The knowledge in this book has been provided for individuals planning to pursue a certified nursing assistant (CNA) , restorative aide (RA), restorative care assistant (RCA), restorative nursing assistant (RNA), rehabilitation therapy technician (RTT), patient care technician (PCT) or (PCA) associate profession at a postsecondary or college level. The language used in the book is simplistic and somewhat easy to comprehend for individuals to understand the concepts of patient care. Checking your state, local and federal scope of practice for restorative care is recommended and advised. Finally the authors would like to thank everyone who has contributed in making this project possible. RESTORATIVE CARE TEXTBOOK THEORY & CLINICAL APPROACH Author: Khan, Sultan K.M.Farooq & Faisal Farooq, et al. ISBN: 978-1-4951-0792-4 COPYRIGHT � 2015 McGill Education

• Sales Rank: #2053808 in Books
• Published on: 2015-02-15
• Original language: English
• Number of items: 1
• Dimensions: 11.02" h x .87" w x 8.50" l, 2.20 pounds
• Binding: Paperback
• 320 pages

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1 of 1 people found the following review helpful.
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By Dallasman
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0 of 0 people found the following review helpful.
Perfect Restorative Nursing Assistant & Restorative Aide Textbook
By Sarah
Perfect textbook for restorative nursing assstant program and restorative aide programs. Like this. Would recommend. Perfect compilation of required topics. can also be used for CNA. Attempted my NCCA Restorative Care Exam with this. ;)

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[H501.Ebook] PDF Ebook What Color Is Your Parachute? 2016: A Practical Manual for Job-Hunters and Career-Changers, by Richard N. Bolles

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What Color Is Your Parachute? is the world’s most popular job-hunting guide, revised and updated annually, with more than ten million copies sold.

This 2016 edition features the latest studies and perspectives on today’s job-market, including proven strategies for finding jobs even when everyone tells you there are none. Career expert Richard N. Bolles reveals surprising advice on what works—and what doesn’t—so you can focus your efforts on tactics that yield results.

This helpful manual shares proven tips for writing impressive resumes and cover letters, as well as guidance for effective networking, confident interviewing, and the best salary negotiating possible. But it goes beyond that by helping you to zero in on your ideal job—and life—with its classic Flower Exercise. Whether you’re searching for your first job, were recently laid off, or are dreaming of a career change, What Color Is Your Parachute? will guide you toward fulfilling and prosperous work.

• Sales Rank: #19680 in Books
• Brand: Ten Speed Press
• Published on: 2015-08-11
• Released on: 2015-08-11
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.23 pounds
• Binding: Paperback
• 368 pages

Review
“What Color Is Your Parachute?�is about job-hunting and career-changing, but it’s also about figuring out who you are as a person and what you want out of life.”
—Time

“One of the first job-hunting books on the market. It is still arguably the best. And it is indisputably the most popular.”
—Fast Company

“Ideally, everyone should read�What Color Is Your Parachute?�in the tenth grade and again every year thereafter.” �
—Fortune

“This is a fantastic tool useful to almost everyone. . . . It’s so darn useful because it is about more than just ‘finding a job.’”
—Kevin Kelly,�Cool Tools: A Catalog of Possibilities

“[One of the] Books that Shaped Work in America. How could I not put this on the list? . . . In print since 1970 and revised every year since 1975, it has not only informed and educated job seekers and job changers in the United States, but also had a global impact through publication in more than 20 languages. It’s basically the bible of career advice.”
—United States Department of Labor

“Richard is a giant both in my life and certainly in the field. When you think about his contributions to . . . understanding the whole notion of three boxes of life, creating the flower exercise, and the three questions that really help drive our job-finding activity it is quite remarkable because it certainly changed my life personally, and it changed most of the work that career counselors and specialists and coaches perform. And I would expect it changed all of our work as we think about how we grow talent in organizations.”
—Rich Feller, 2012–2013 president of the National Career Development Association (NCDA)

“The new edition of the best-selling job-hunting book What Color Is Your Parachute?, in addition to the tried-and-true advice for job seekers Dick Bolles has provided for close to forty years, has new information on job-search productivity, job clubs, and how to organize and manage your job-search. What Color Is Your Parachute? is deservedly the world’s most popular job-hunting book, with over eleven million copies sold in twenty-six languages.�This . . . edition is as relevant today as when it was first published. Dick Bolles insightfully stays on the cutting edge of job-searching, and the book is full of new and updated suggestions, along with the classic advice that continues to hold true today.”
—Alison Doyle, About.com Guide

“The people who can educate employees and job seekers on how to really find jobs (and careers) are career counselors and career coaches. Ideally, a good coach should buy copies of Parachute at wholesale and give a copy to every one of their paying clients.”
—Richard Knowdell, trainer of career counselors and coaches

About the Author
RICHARD N. BOLLES has led the career development field for more than forty years and has helped millions identify their unique gifts and find their dream jobs. Visit JobHuntersBible.com and eParachute.com.


From the Hardcover edition.

Excerpt. � Reprinted by permission. All rights reserved.
Where You Post Your Resume Makes a Difference

Let’s say that again: where you post your resume makes all the difference in the world. Research has discovered that the number of face-to-face interviews that employers need to conduct before they find someone they want to hire, stays pretty constant—around 5.4—once they’ve sifted through all the resumes or applications. So, to conserve their energy, they instinctively ask themselves, “Where would I have to sift through the least number of resumes, before I decide who to do those 5.4 interviews with?” Fortunately, we know the answer. Somebody did a study.�

If employers post their vacancy on a job-board such as Monster.com or CareerBuilder.com, they typically have to look through 219 resumes from job-hunters who respond, before they find someone to interview and hire.

If employers consider resumes from job-hunters who come through social media sites, such as LinkedIn or Facebook, they typically have to look through 116 resumes, before they find someone to interview and hire.

If employers post their vacancy on their own website, they typically have to look through 33 resumes from job-hunters who respond, before they find someone to interview and hire.

And if the job-hunter takes the initiative to find a very specific job, rather than waiting to find a vacancy, and does this, say, by typing the name of that kind of job into a search engine, then sending resumes to any companies whose name turns up, employers only have to look through 32 applications, before they find someone to interview and hire.

And if the job-hunter takes even more initiative, chooses a company where they’d like to work, and gets a referral (i.e., gets some employee within that company to recommend them), employers have to look through only 10 such candidates, before they find someone to interview and hire.

Most helpful customer reviews

96 of 99 people found the following review helpful.
If you've got the regular text, you don't need this...
By Lori Otto
I though this would provide more info than the book ("What Color Is Your Parachute?") but what's inside are the same exercises... so if you have the book or are getting it, then you don't need this. On the other hand, if you don't want to read all of the insightful text of Bolles's original book, then this is a nice book of exercises! :) [I'd just recommend the original text, though.]

359 of 385 people found the following review helpful.
CHANGING CAREERS? THERE ARE MUCH BETTER BOOKS
By RobbieW
I am a career coach with eight years of experience working with people wanting a new career - a better fit with their talents, more meaningful, a better work environment. If you want to choose a career that will be very fulfilling as well as something you will be successful at, forget about "Parachute". It just doesn't have the depth and wisdom it takes to coach you through this most important life decision.
Another career counselor who reviewed "Parachute" recommended that you get two other books instead. I agree. They are "The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success" by Lore, and "Do What You Are" by Tieger. "The Pathfinder" is the best career decision book ever, the seminal text, the masterpiece on the subject - this is, if you are serious about having a great life and unwilling to put up with less. I also agree with the other reviewer that "Parachute" is a great job hunting book, but only if you know exactly what job you are looking for. Reading "Parachute" takes some of the fear and uncertainty out of job hunting. But if you are trying to decide what to do with your life, forget about "Parachute".

164 of 173 people found the following review helpful.
First Book To Buy For Job Hunting
By A.Trendl HungarianBookstore.com
"What Color Is Your Parachute" is the first book you need if finding a job is your goal. If you've not bought this yet, you haven't started looking. It is that good.

Richard Bolles is the expert. His books sell because they are fresh each year with insight, purpose and ideas for determining what job you should do, and how to get it.

I used "Parachute" to get my first job. It continues to influence me today, as I job hunt again. (post script: two weeks after posting this review, I landed a position as a communications manager at a major firm).

Thoroughly practical, Bolles asks you questions about your mission in life. His belief is that just getting a job -- even ones you are good at -- won't be a wise decision in the long haul. He helps you see your passions mixed with skills and experience, and guides you to getting their. Though it is hardly a self-help book, it is far more useful than the ones clogging up the Top 10 list.

He keeps you accountable. Finding a job is your job if that's what you say you want. And if you aren't working, he won't let you make excuses -- you've got the time. Either you are looking or you aren't. Dr. Phil could take a note from Bolles' direct yet congenial style.

Don't bother with the hardcover. You need the paperback. This is not a sit-on-the-shelf book, but a get-down-to-business book, and you'll appreciate the flexibility while at work or on the train.

I fully recommend, "What Color Is Your Parachute" by Richard Nelson Bolles.

Anthony Trendl
editor, HungarianBookstore.com

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• Sales Rank: #2789403 in Books
• Published on: 2002-02-01
• Format: International Edition
• Original language: English
• Number of items: 2
• Dimensions: 3.82" h x .59" w x 2.95" l, 3.09 pounds
• Binding: Paperback
• 672 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By mario duarte
This book is the best in retail

1 of 1 people found the following review helpful.
Great book to kick stat your retail marketing engine.
By Adam Armbruster
Peter McGoldrick has hit on many good points about retail marketing. From the impact of simple ideas, to remembering that retail is in effect, an entertainment experience. However, we should never let this point confuse us with the importance of generating a buying desire by a consumer. In the end it's always all bout the sales numbers!

I consult 500 retailers a year..they all should read this book! Nice job Peter!

0 of 0 people found the following review helpful.
Retail Marketing
By Brad Furniss
I read this book and most of our team have as well here at Pivotal Retail Marketing [...] we believe that the points covered in this book are a great starting point for students to understand the technical issues which need to be covered off.

See all 3 customer reviews...

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