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Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.
Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge.
Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that, if exploited, this new revolution will change the way decisions are made—relying more on data and analysis, and less on intuition and experience—and transform the nature of leadership and management.
Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives.
- Sales Rank: #106659 in Books
- Brand: Lohr, Steve
- Published on: 2015-03-10
- Released on: 2015-03-10
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .89" w x 6.00" l, .0 pounds
- Binding: Hardcover
- 256 pages
Review
“In this accessible introduction to a complex topic, Lohr offers insight valuable to both businesses and everyday people.” (Publishers Weekly)
“Transformative” (Vanity Fair)
“Big data has the potential to make us healthier and more effective. Learn why, and what will happen, in Steve Lohr’s important new book.” (Eric Schmidt, executive chairman of Google)
Chock full of anecdotes, insights, and behind-the-scenes profiles of modern-day data gods such as Cloudera’s Jeff Hammerbacher and IBM’s Michael Haydock, Data-Ism is a must-read for understanding Big Data’s impact on society and in your own life. (Oren Etzioni, CEO, Allen Institute For Artificial Intelligence)
“The digitization of business has created staggering amounts of data and unprecedented opportunities for data-driven decision-making. If you want to understand this new territory, Steve Lohr is the trusted, insightful guide you need.” (Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies.)
“Steve Lohr lays out the promise, the personalities, and the perils of big data in an entertaining and enlightening book.” (Hal Varian, chief economist at Google)
“If you want to understand where our world is headed, you need to read this book. It goes beneath the surface of Big Data to provide a penetrating view of the people exploring the edges of how to extract more value from the data.” (John Hagel, Co-Chairman, Center for the Edge)
From the Back Cover
By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a stack two-thirds of the way to the moon. Now, that's Big Data.
Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. The vital raw material of today's information economy is data.
In Data-ism, New York Times reporter Steve Lohr explains how big-data technology is ushering in a revolution in proportions that promise to be the basis of the next wave of efficiency and innovation across the economy. But more is at work here than technology. Big data is also the vehicle for a point of view, or philosophy, about how decisions will be—and perhaps should be—made in the future. Lohr investigates the benefits of data while also examining its dark side.
Data-ism is about this next phase, in which vast Internet-scale data sets are used for discovery and prediction in virtually every field. It shows how this new revolution will change decision making—by relying more on data and analysis, and less on intuition and experience—and transform the nature of leadership and management. Focusing on young entrepreneurs at the forefront of data science as well as on giant companies such as IBM that are making big bets on data science for the future of their businesses, Data-ism is a field guide to what is ahead, explaining how individuals and institutions will need to exploit, protect, and manage data to stay competitive in the coming years. With rich examples of how the rise of big data is affecting everyday life, Data-ism also raises provocative questions about policy and practice that have wide implications for everyone.
The age of data-ism is here. But are we ready to handle its consequences, good and bad?
About the Author
Steve Lohr has covered technology, business, and economics for the New York Times for more than twenty years and writes for the Times' Bits blog. In 2013 he was part of the team awarded the Pulitzer Prize for Explanatory Reporting. He was a foreign correspondent for a decade and served as an editor, and has written for national publications such as the New York Times Magazine, the Atlantic, and the Washington Monthly. He is the author of Go To: The Story of the Math Majors, Bridge Players, Engineers, Chess Wizards, Maverick Scientists, and Iconoclasts—the Programmers Who Created the Software Revolution. He lives in New York City.
Most helpful customer reviews
17 of 19 people found the following review helpful.
totally nothing special
By Caraculiambro
I've read a lot of the recent "big data is coming" type books. I have to as part of my job.
I would give this one the pass, definitely. Unacceptably large chunks of it are the bios of various big data visionaries, which are only minimally interesting. In the end I don't think the author has any insights that anybody else doesn't have.
Viktor Mayer-Sch�nberger's "Big Data" is a LOT better. It's the book this one wanted to be.
9 of 9 people found the following review helpful.
Excellently Told Back-Story of Big Data and Data Science. The People, Organizations and Approach That Will Transform the World
By Ira Laefsky
With a new technology likely to have important business, scientific and societal implications it is important to get the back-story, know the players, know the results of using the technology properly and improperly, and know what led to the introduction of this technology. Steve Lohr, a New York Times columnist who specializes in Information Technology, excellently tells the back-story of Big Data and Data Science gives the motivation of the individuals and organizations that are leading the charge into these technologies and ways of thinking, and gives us the big picture of how the world will look after the fulfillment of Data Science's promise. Like his earlier work "Goto" where he gave the biographies and adventuress of the personalities and ways of thinking that led to the software revolution, he tells an engaging story while enabling us to understand the personalities and motivations of the men and women who make this technology possible.
Unlike another reviewer who seems to believe that the only important book about a new technology is a "how-to" guide; I strongly believe that a good understanding of the story of what the technology is; what it will do for us and the larger society, and who will make it happen (people and organizations), and some of the keys to success in exploiting the technology is invaluable. Steve Lohr's "Data-ism" is the consummate picture of
what Big Data and Data Science is, who and how (they--people and organizations) will make it happen and how it will affect all of contemporary society, big industry, to healthcare, manufacturing and government.
--Ira Laefsky, MSE Computer Science and MBA formerly on the Senior Consulting Staff of Arthur D. Little Inc. and Digital Equipment Corporation
5 of 6 people found the following review helpful.
Indepth coverage of the people, companies, and ideas in Big Data
By Ben Shneiderman
With his traditional sharp journalistic insight, Steve Lohr tells compelling information-rich stories of Big Data, by way of remarkable individuals and bold companies. Stories from Mt. Sinai Hospital, Gallo vineyards, IBM Research, and East and West Coast startups show the fast changing way algorithms are disrupting business, healthcare, and more. Mostly the stories are optimistic, but privacy concerns are covered, with some other dangers such as loss of control, data errors, incorrect predictions, and loss of individual freedoms in the face of big business power. More about education, community safety, government applications, and of course the NSA’s distressing Big Data presence would help. Some readers may want more technical descriptions, but this book makes for compelling fast reading about the personalities, excitement, and challenges for business.
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