Kamis, 28 Februari 2013

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"Assessment with the WAIS-IV is designed as both a teaching text and a reference source for students and professionals. The text provides an in-depth analysis of a major instrument useful for the cognitive assessment of older adolescents and adults." - Preface.

  • Sales Rank: #210901 in Books
  • Published on: 2009-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.20" h x 8.80" w x 11.00" l, 2.25 pounds
  • Binding: Hardcover
  • 321 pages

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Rabu, 27 Februari 2013

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Museums in the German Art World: From the End of the Old Regime to the Rise of Modernism, by James J. Sheehan

Combining the history of ideas, institutions, and architecture, this study shows how the museum both reflected and shaped the place of art in German culture from the late eighteenth century to the early twentieth century. On a broader level, it illuminates the origin and character of the museum's central role in modern culture.
James Sheehan begins by describing the establishment of the first public galleries during the last decades of Germany's old regime. He then examines the revolutionary upheaval that swept Germany between 1789 and 1815, arguing that the first great German museums reflected the nation's revolutionary aspirations. By the mid-nineteenth century, the climate had changed; museums constructed in this period affirmed historical continuities and celebrated political accomplishments. During the next several years, however, Germans became disillusioned with conventional definitions of art and lost interest in monumental museums. By the turn of the century, the museum had become a site for the political and cultural controversies caused by the rise of artistic modernism. In this context, Sheehan argues, we can see the first signs of what would become the modern style of museum architecture and modes of display.
The first study of its kind, this highly accessible book will appeal to historians, museum professionals, and anyone interested in the relationship between art, politics, and culture.

  • Sales Rank: #2982217 in eBooks
  • Published on: 2000-09-30
  • Released on: 2000-09-30
  • Format: Kindle eBook

Review

"Sheehan covers a wide swath of aesthetic, architectural, and social history in his discussion of the growth, the purpose, and the reception of museums by the public in nineteenth-century Germany...the author deftly presents the role of German art museums in all their complexity, yet succinctly summarizes their importance both for nineteenth-century Germans and their legacy today."--The Historian


"James Sheehan is indeed a master of the historical craft. Clear organization, lucid prose, and the ability to balance a broadly sweeping narrative with close readings of specific subjects. . This book is especially timely considering the revamping of Berlin museums. Relates such an important and intriguing history that one wishes the story were continued in detail up through the third Reich and into the postwar period."-- Central European History


About the Author

James J. Sheehan is Dickason Professor in the Humanities and Professor of History at Stanford University.

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Kamis, 21 Februari 2013

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  • Published on: 2003-03-30
  • Binding: Paperback

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[I942.Ebook] Fee Download Surreal Photography and Effective Advertising, by Dr Raqee S. Najmuldeen

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Surreal photography is adopted in advertisements to achieve strong appeal to the customers. It rests on aesthetical manipulation of imageries of real life objects to drive home adverts information in a more functional way. In other words, Surreal photography is not an arrangement of abstract pictures. Rather, the images are real life images carefully put together in an innovative and a far-from-conventional manner to project the message of the surrealist effectively. Though traditional Surrealism seeks to create a disturbing effect, the current application of Surreal photography in advertising creates an appealing effect. It would not have been important to advertising if it had been otherwise. The beautiful aspect of the Surrealism feature is that the image composition and arrangement are such that it produces better impressions on the viewers than would the conventional advertisement. This may be due to its somewhat unusual configuration of images. Direct studies of pictorial communication in advertising are rare. However, emphasis on the nature and influence of pictorial communication has been given in psychology, social psychology and anthropology. This book provides a useful foundation for the study of surreal images in advertising.

  • Sales Rank: #4944777 in Books
  • Published on: 2015-06-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .48" w x 6.00" l, .63 pounds
  • Binding: Paperback
  • 190 pages

About the Author
Raqee S. Najmuldeen obtained his BA from Faculty of Fine Arts, Baghdad University. He has a Master degree in Graphic Design in 2000, and later worked at the Iraqi House of Fashion as a Graphic Designer until 2002. Mr. Najmuldeen was appointed as a lecturer in the Faculty of Fine Arts, Baghdad University in 2003. He was conferred a PhD by Faculty of Applied and Creative Arts, University Malaysia Sarawak, Malaysia. Mr. Najmuldeen is also a member of Graphic Design Association of Malaysia (wREGA), Photographic Society of America (PSA) and ico-D (International Council of Design).

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0 of 0 people found the following review helpful.
Highly effective education tool
By Pari Gilmour
Surreal Photography and Effective Advertising is an ideal introduction to photography in general and specifically to its application in advertising. Raqee Najmuldeen provides an excellent abridged history of photography and the surrealist movement to introduce the reader to Photo-surrealism, a concept that he has captured and defined to describe the remarkable use that photography has been put to, particularly in advertising in the21st Century.
As a teacher of Art and Photography I would have to describe this publication as a Godsend. Raqee provides multiple entry points for students of photography to access this highly specialised art form. He describes in detail and with examples the many theoretical design concepts with which an accomplished photography should be comfortable. However, the manner in which these concepts are discussed is practical, realistic and easy for even the novice to grasp.
The discussion which supports the material in the book covers some of the significant cultural frameworks in which photography as a communications medium, is located. This includes semiotics, psychology and the business of advertising.
In fact, while the thrust of the text moves towards advertising as a practical and lucrative field for a photographer to consider as a career, the major topics are of relevance for all who choose to work in photographic representation. Key points which I find myself hoping to realise in my students are put into context as valid and important in an advertising setting. These include planning, consideration of audience, the message being conveyed, challenges we confront and the broader global context of communication. All of these are issues that photography students sometimes struggle to identify as they begin their learning journey.
I was so impressed with Surreal Photography and Effective Advertising that I would not hesitate to recommend it equally as both a student text book and as a window providing deeper insight into the world of photography generally.

0 of 0 people found the following review helpful.
Powerful book on surreal photography in advertising
By PL
"Surreal Photography and Effective Advertising” by Raqee S. Najmuldeen is a powerful, well-written book aimed at providing designers a means of coming up with ideas for successful advertisements using surreal photography. Najmuldeen writes about how to combine real-life images in a way that is unique and attention-grabbing while being effective for advertising. One of the things I like about the way Najmuldeen organizes the book is that he builds from the ground up. He opens by discussing the concept of surrealism (its origins, the different styles, its role in photography) before moving onto its usage in advertising in terms of the brand, message, etc. Najmuldeen makes a strong case for the value of surreal photography in successful advertising using well-thought out reasoning, and provides clear steps for implementing the approach in your own work. If you’re a designer who wants to take a fresh approach to advertising, I’d highly recommend this book to you.

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Rabu, 20 Februari 2013

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Key Topics in Second Language Acquisition (MM Textbooks), by Vivian Cook, David Singleton

This textbook offers an introductory overview of eight hotly-debated topics in second language acquisition research. It offers a glimpse of how SLA researchers have tried to answer common questions about second language acquisition rather than being a comprehensive introduction to SLA research. Each chapter comprises an introductory discussion of the issues involved and suggestions for further reading and study. The reader is asked to consider the issues based on their own experiences, thus allowing them to compare their own intuitions and experiences with established research findings and gain an understanding of methodology. The topics are treated independently so that they can be read in any order that interests the reader.

The topics in question are:

• how different languages connect in the mind;

• whether there is a best age for learning a second language;

• the importance of grammar in acquiring and using a second language;

• how the words of a second language are acquired;

• how people learn to write in a second language;

• how attitude and motivation help in learning a second language;

• the usefulness of second language acquisition research for language teaching;

• the goals of language teaching.

  • Sales Rank: #430342 in Books
  • Published on: 2014-04-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.65" h x .39" w x 6.85" l, .67 pounds
  • Binding: Paperback
  • 168 pages

Review

This excellent volume offers a clear and engaging description of central topics in second language acquisition research, and highlights the connection between research findings, formal and informal learning contexts, and teaching practices. I have no doubt that this volume will soon become an invaluable resource for teachers and students alike.

(Gessica De Angelis, Trinity College Dublin, Ireland)

This book provides a welcome, very readable introduction to second language learning, angled at university students as well as those with a general interest in the subject. It is also very teacher-friendly. Readers will not only be suitably informed but will also find plenty to intrigue them about language and its acquisition.

(Mike Sharwood-Smith, Academy of Social Sciences, Warsaw, Poland)

Vibrant, prescient, honest, enjoyable… such is the view of SLA that Cook and Singleton have crafted in this unmatchable book! The palette of 8 topics covers yet transcends the box of traditional SLA and the wealth of interactive illustrations fully situates adult language acquisition in present-day realities. A must-own SLA title.

(Lourdes Ortega, Georgetown University, USA)

Cook and Singleton’s book succinctly addresses many pressing questions asked by both novices and experts in the field of SLA and could be a useful tool in an introductory SLA course.

(Robert Cote, The University of Arizona, USA LINGUIST List 25.5116 (2014))

This book constitutes a prime example of a well-written introduction to the undoubtedly highly complex, interdisciplinary and multifaceted domain of second language acquisition research, being at the same time accessible, readable and simply engaging.



(Mirosław Pawlak, Adam Mickiewicz University, Kalisz, Poland Studies in Second Language Learning and Teaching, SSLLT 4 (4). 2014. 719-723)

About the Author

Vivian Cook is Emeritus Professor, Newcastle University, UK. He has been researching in the fields of second language acquisition and writing systems for over 45 years and was founding President of the European Second Language Association (EUROSLA).



David Singleton is Professor, University of Pannonia, Hungary and Fellow Emeritus, Trinity College, Dublin, Ireland. He has published widely on second language acquisition, multilingualism and lexicology and is the series editor for the SLA series published by Multilingual Matters.

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0 of 0 people found the following review helpful.
A valuable introduction for language teachers
By Alan Broomhead
Similar in approach to Brown and Larson-Hall's Second Language Acquisition Myths, Key Topics in Second Language Acquisition offers brief and accessible chapters that can serve as an introduction for those new to the field, or as a review and update for practitioners, especially second language teachers. The topics are framed as questions, such as "Is there a best age for learning a second language?" and "How important is grammar in acquiring and using a second language?" and the authors' informal, conversational style, which thankfully avoids the unwieldy literature reviews found in Brown and Larson-Hall's book, is an effective way of tackling the questions for the general reader.

Readers should be aware as they get into the first chapter, "How do different languages connect in our minds?" that this topic is Vivian Cook's favorite but is not especially a mainstream topic in SLA. Without naming it, Cook espouses his notion of multicompetence, which represents languages existing together in the mind on a continuum, not as separate entities. The bilingual, in Cook's view, is not simply two monolinguals in one mind, but 'a different kind of person,' in whom the second language can influence the first, and for whom both (or all) languages are active in the mind even in the context of a supposedly monolingual (such as English-only) classroom. Cook's idea has been embraced by some in the field (such as Diane Larsen-Freeman - who herself is not in the mainstream) but is not a mainstay of second language acquisition studies in general, and is technically not an 'acquisition' topic at all. Nonetheless, I think it is very welcome in a book that is likely to be read by teachers.

In fact, a great strength of this book is that it tackles topics that may not be found in overviews of SLA, but which are of interest to teachers. Much of SLA has focused on the acquisition of specific forms, measured by learners' oral output, so it is refreshing to find a chapter devoted to second language writing that includes directionality, letter-sound correspondence, and the connection between pronunciation and writing. The chapter on attitude and motivation updates the classic conceptions (integrative vs. instrumental; extrinsic vs. intrinsic) with a more variable, dynamic notion of motivation, and introduces Dornyei's idea of present self vs. ideal self as a way of thinking about motivation.

Best of all in my view, the authors take SLA researchers to task (in the politest way possible) for failing to link their work to that of the people trying to impart language knowledge and skills to learners in classrooms (otherwise known as teachers). Based on my experience, most teachers ignore or are alienated by the majority of SLA research, which fails to address their concerns. And, according to the authors, teaching methodology has not drawn from SLA research in the past, nor does it do so today: "As for the debt of the communicative approach to SLA research...to look for such a debt is to court disappointment" (p. 120). Their argument continues, "before SLA research can aspire to contribute usefully and meaningfully to the development of language teaching methodology, it will need to embed itself with much more will and enthusiasm in the everyday realities of the language classroom" (p. 122). What the SLA researchers of university departments will make of this, I don't know, but I find it extremely refreshing and unexpected in an introductory book like this. The message for new teachers is: don't be awed by the esoteric, 'pure' research studies of those in the academy; seek out what is relevant.

For such a slim book, there is a really sound underlying philosophy here, and I recommend it to language teachers in training and anyone new to the field.

0 of 0 people found the following review helpful.
Very good book
By Stephanie Hefner
I had to read this for my major, but I was engaged throughout the book and I learned a lot of very useful information.

0 of 2 people found the following review helpful.
A great read...
By Nick Baker
This was a great collection of written works that outline key topics that current teachers or future language students want to know or wish to find out the current perspectives of the modern outlook of second language acquisition (SLA). As a current university student, this text has reinforced my awareness of SLA and provide new insights that will be valuable in future research and teaching practices in the field. Another great text of a long line of books in this collection that have helped me be a much more wiser student of Second language learning.

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Rabu, 13 Februari 2013

[C195.Ebook] Download PDF Schoolgirls, Money and Rebellion in Japan (Nissan Institute/Routledge Japanese Studies), by Sharon Kinsella

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Schoolgirls, Money and Rebellion in Japan (Nissan Institute/Routledge Japanese Studies), by Sharon Kinsella

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Schoolgirls, Money and Rebellion in Japan (Nissan Institute/Routledge Japanese Studies), by Sharon Kinsella

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Schoolgirls, Money and Rebellion in Japan (Nissan Institute/Routledge Japanese Studies), by Sharon Kinsella

Japanese society in the 1990s and 2000s produced a range of complicated material about sexualized schoolgirls, and few topics have caught the imagination of western observers so powerfully. While young Japanese girls had previously been portrayed as demure and obedient, in training to become the obedient wife and prudent mother, in recent years less than demure young women have become central to urban mythology and the content of culture. The cultic fascination with the figure of a deviant school girl, which has some of its earliest roots in the nineteenth and early twentieth centuries, likewise re-emerged and proliferated in fascinating and timely ways in the 1990s and 2000s.

Through exploring the history and politics underlying the cult of girls in contemporary Japanese media and culture, this book presents a striking picture of contemporary Japanese society from the 1990s to the start of the 2010s. At its core is an in-depth case study of the media delight and panic surrounding delinquent prostitute schoolgirls. Sharon Kinsella traces this social panic back to male anxieties relating to gender equality and female emancipation in Japan. In each chapter in turn, the book reveals the conflicted, nostalgic, pornographic, and at times distinctly racialized manner, in which largely male sentiments about this transformation of gender relations have been expressed. The book simultaneously explores the stylistic and flamboyant manner in which young women have reacted to the weight of an obsessive and accusatory male media gaze.

Covering the often controversial subjects of compensated dating (enjo k�sai), the role of porn and lifestyle magazines, the historical sources and politicized social meanings of the schoolgirl, and the racialization of fashionable girls, Schoolgirls, Money, Rebellion in Japan will be invaluable to students and scholars of Japanese culture and society, sociology, anthropology, gender and women's studies.

  • Sales Rank: #554783 in Books
  • Published on: 2013-11-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x 1.00" l, .85 pounds
  • Binding: Paperback
  • 256 pages

Review

"This well-researched and well-written text examines a demographic group that is at the core of Japan's popular culture. Summing Up: Recommended." - Y. Kiuchi, Michigan State University in CHOICE

"While the work incorporates previously published research, the text has solid threads woven throughout the chapters and many recursive arguments that are progressively refined. This is not just a collection of papers and it really shows that much care has been devoted to editing, updating and expanding. This is the work of a scholar at the height of her abilities, who manages to uphold academic accuracy and build a very distinctive critical voice.[…]I would advise anyone already familiar with Kinsella’s work to purchase this book, and for those not familiar with her work, I could not think of a better gateway into her production. This truly constitutes a milestone for future research, and it will be a valuable addition to the reading list of many courses." - Artur Lozano-M�ndez, LSE Review of Books

"Schoolgirls, Money and Rebellion provides important contextualization and analysis of the wide range of talk about girls, both concerned and celebratory, in the late 1990s and early 2000s, wherein national (male) anxieties were writ on the body of the schoolgirl. Through its sociological analysis of discourse about schoolgirls, this book is sure to be an important resource for future scholarship on youth trouble and girls in the media at the turn of the millennium." - Jennifer Prough, Valparaiso University, Journal of Japanese Studies

About the Author
Sharon Kinsella is Lecturer in Japanese Studies at the University of Manchester, UK.

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[P197.Ebook] PDF Download The Sociology of Nationalism: Tomorrow's Ancestors (International Library of Sociology)

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Senin, 11 Februari 2013

[H922.Ebook] Ebook Free Easy Spoken English, by Paul Tagney

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Synopsis:
Unique, original, long overdue method for everyone to learn quickly and easily how to speak conversational English, simply by talking about themselves in relation to everyday topics with a native English speaker. Grammar/grammatical analysis are not required in this natural speaking, quick progress course method.

Lessons are 3-hour immersion sessions for maximum retention/progress.

All dialogue is recorded on paper for regular review, providing accent elimination/speech perfection.

The method presented can be applied to learning other languages besides English.

The program presented was originally written and published by the author for extended adult education classes.

His subsequent private tutoring of 100's of clients from Japan and Europe evolved the original program into what you see here.

No matter what method or program you currently use, Paul's original book will be the best addition ever to your current curriculum. Your clients' progress and satisfaction will go to another level.

About the Author:
Born in England, 1945, moved to Canada, 1953, wrote articles for local newspapers and university publications, co-authored 6 text books for adult-education English Conversation courses, learned French in Canada, Spanish in Mexico/Dominican Republic, Russian in Ukraine. He manages Vancouver, Canada for a world-wide language travel agency, placing international clients with his staff of +/-20 qualified private tutors.

While also hosting private clients for this language agency, Paul developed the method which he presents for us in his book. He also includes 18 highly creative and original short stories to complete the book's program for everyone's enjoyment.

Available in soft-cover bulk orders, 100 copies minimum.

  • Sales Rank: #1911712 in eBooks
  • Published on: 2011-11-21
  • Released on: 2011-11-21
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Learning Chinese with this method—Highly Satisfied
By J. Tosi
Although I originally purchased this book to help me with my first English tutoring job, I ended up loving the method so much that I decided to use it to continue my Chinese language studies. I found a native speaker and explained the method. We had a great time and I saw definite improvements in my ability to carry on conversations. There's something about learning from your own mistakes that really gets things to stick. I tell everyone I know that's learning a language or teaching one about the methods set out in this book. They're that good. This is coming from someone who's been studying Mandarin for 6 years on his own using various methods.

Tip on learning Chinese with this method:

1) Writing is probably one of the hardest things to learn about Chinese. I use Pages on my iPad and a Chinese keyboard to write my daily journal. It's easy to add Pinyin above characters I don't recognize. I continue to practice hand writing on my own, separate from the class so as not to slow down progress on spoken language. During classes, my teacher also uses Pages to write down any spoken answers to questions that need "perfecting". I keep the original sentence intact, and he writes the corrected sentence underneath in red.

2) Grammar books are still good. But mainly for reference. Have a digital copy so you can quickly search for a pattern that you'll like to learn. When you're out and about and you think: "I wonder how you would say..." jot that down and bring it up during the tutoring session.

3) Listen to programs like ChinesePod often. Incorporate new learnings into your daily journal so you can start using it right away. You'll also have a chance to discuss with your teacher.

0 of 0 people found the following review helpful.
Best Possible Book For Learning Languages
By Drifter
This book has proven to be an exceptional hit with staff at my college, who have all added it to the books they use while teaching English Conversation to adult student groups.
It's method has also been used by those staff who teach other languages, specifically Spanish and French, since Paul's language learning method in this book which is presented in English, can be used to learn how to speak any language, by simply translating the text into any language and animating conversation in that language through the series of topics in Part One of the book.
The 'Points-to-Perfect' analysis of Spoken English in Part Two clarifies completely every item of pronunciation required for speakers of any language to finally eliminate their accent in their Spoken English.
No matter what books you currently use to teach languages or to learn languages, add this book to your collection and it will be complete for sure.

0 of 0 people found the following review helpful.
Excellent resource for home tutoring 1:1 or small groups
By Rune
This is a great resource for tutors who need help getting started with a functional English language curriculum. The book is based on the premise that our favourite subject is ourselves. A carefully scaffolded syllabus broadens the student's spoken vocabulary without bogging down in tedious grammar. Students learn the natural way - the way a child acquires language is also the way younger and older adults learn. For 1:1 or very small groups, this book will save the teacher a ton of work in looking for resources and lesson topics.

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Jumat, 08 Februari 2013

[K997.Ebook] Download Ebook The Doctor Who Cookbook, by Gary Downie

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The Doctor Who Cookbook, by Gary Downie

textbook

  • Sales Rank: #3113148 in Books
  • Published on: 1985-06
  • Original language: English
  • Binding: Hardcover
  • 126 pages

Most helpful customer reviews

2 of 6 people found the following review helpful.
Collectible delectable
By Amazon Customer
I love that the stars of my favorite sci-fi show produced this little cookbook.

This is no culinary work in the same vein as Julia's Mastering the Art of French cooking.

This is home cooking and comfort food for the geek.

Cook, and watch some Dr Who, and eat in front of your tv.

15 of 22 people found the following review helpful.
Well, it was for a good cause
By M. Konczewski
"The Doctor Who Cookbook" was conceived as a fundraiser for some charity (I don't have the book in front of me right now, so I don't remember which). TDWC, like many celebrity and TV show based cookbooks, is of interest to rabid fans only. In addition...well, I'm going to indulge in a bit of cultural bashing here and say that British cooking is not something that most non-Brits like. Also, there's the cringe-provoking tendency to give the items cutesy Who-based names. I guess the writers assume that all Who fans are aged 9 and under....
For the total whacko Who fan who owns everything already.

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Rabu, 06 Februari 2013

[O494.Ebook] Ebook Start Something That Matters, by Blake Mycoskie

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Start Something That Matters, by Blake Mycoskie

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good

“A creative and open-hearted business model for our times.”—The Wall Street Journal

Why this book is for you:

• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.

You’re ready to start something that matters.

With every book you purchase, a new book will be provided to a child in need. One for One.™

  • Sales Rank: #20293 in Books
  • Brand: Spiegel & Grau
  • Published on: 2012-05-15
  • Released on: 2012-05-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .57" w x 5.20" l, .45 pounds
  • Binding: Paperback
  • 224 pages
Features
  • Great product!

Amazon.com Review
A Letter from Author Blake Mycoskie

People often ask me what I consider my goal to be at TOMS. The truth is that it’s changed over the years. When we first began, the goal was to create a for-profit company to help the children that I met in a small village in Argentina. And that objective to give new shoes to children in need continues to be a powerful driver for me and everyone else at TOMS.

But recently my personal mission has changed. Today, I would say that my goal is to influence other people to go out into the world and have a positive impact, to inspire others to start something that matters, whether it’s a for-profit business or a nonprofit organization. I feel a deep sense of responsibility to share everything that we’ve learned from TOMS, so that others can learn from both our mistakes and the counterintuitive principles that have guided our success.

I would also like to share the stories of other social entrepreneurs, from all walks of life, who are taking that wonderful and courageous step forward, who are moving from thinking about doing something to actually doing it. Among many others, the leaders profiled in my book include Tony Hsieh (founder of Zappos), Scott Harrison (founder of charity: water), Lauren Bush (founder of FEED Projects), Eric Ryan & Adam Lowry (co-founders of method) and Tim Ferriss (author of The 4-Hour Workweek).

Like me, all of the people featured in the book faced insecurities and fear when first starting out. All of us bootstrapped with limited resources, and made countless mistakes along the way. After reading these stories of success, I hope that you’ll realize that you already have everything you need to get started. You don’t need a lot of money, a complicated business plan, or a great deal of experience to get your idea off the ground. What you absolutely must have, however, is the courage to take that first bold step forward….

For me, the ultimate success of this book will be measured not by how many copies it sells but by the number of people whom it inspires. Are you ready to start something that matters?

Carpe Diem,
Blake

Review
“A creative and open-hearted business model for our times.”—The Wall Street Journal

About the Author

In 2006, Blake Mycoskie founded TOMS Shoes with a simple business model: “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.” In 2011, TOMS launched its second One for One product, TOMS Eyewear, which with every pair purchased helps give sight to a person in need by providing medical treatment, prescription glasses, or sight-saving surgery. Mycoskie will be using 50 percent of his proceeds from this book to create the Start Something That Matters Fund, which will support inspired readers in their efforts to make a positive impact on the world.

When Blake isn’t working at TOMS, he spends his time reading, writing, fly-fishing, and participating in just about every board sport.

Most helpful customer reviews

1 of 1 people found the following review helpful.
This absolutely renewed my confidence in starting my own business!
By boldlyadventurous
Blake's story is such an inspiration. I chanced upon this book by accident, when I was feeling down and experiencing business blues for my new startup. I was feeling disheartened so I wandered into to the local Boulder bookstore, Bookends, looking for some pointers. I went to the self-help section and as I was stooping down perusing the aisle, I noticed "Start Something That Matters" staring right back at me. I picked it up, started reading it and couldn't put it down! I ended up having to buy the book and one of the best things I could do for my business. Today, I still have my business and I've enjoyed the luxury of working from home, serving great clients and am working my way towards financial freedom. I've also built some amazing sites for some clients that improves the lives of others and this makes all the difference in the world. This book was one of my inspirations! Thanks Blake!

0 of 0 people found the following review helpful.
Start "Giving"
By Dattatraya R. Korde
In the last 6-8 months I have read a lot of books on entrepreneurs who started small and then through all kinds of help, support, hard work and with some timely luck made it big. I had enjoyed reading Akio Morita's story of how Sony started and how through Sony, he paved ways for international business in Japan, which prior to Sony, was averse of doing any international business. I had read about how Michael Dell started with Dell computers from his college dorm room and then turned it into a multinational that it is now. I have read more than a few books on how Steve Jobs turned an idea into a big revolution that it is today from his home garage. All these entrepreneurs and more that I had read about had profits at the core of their business. Nothing wrong with it, after all that is what business is mainly about. Never though, had I heard of the concept of mixing a for-profit business with Charity until I read "Start Something that matters" by Blake Mycoskie.

Blake Mycoskie was a born entrepreneur, at the age of 29; he had already started three different businesses and was quite content with where he was. At this stage, he decided to take a vacation and so he went to Argentina. While there, he saw these amazing local Argentine shoes called "alpargeta". They were worn by practically everyone out there and the entrepreneur in him saw a potential market for those shoes back in USA. He parked the idea at the back of his mind and continued with his vacation. While visiting some villages, he came across kids who were living their lives with no shoes at all to wear. He researched and found about all the dreadful infections they were subjected to because of the lack of shoes. Then and there, Blake decided he wanted to do something about it and that is when he came up with the idea to start "TOMS" (....). TOMS refers to "Shoes for tomorrow". The idea Blake came up with was very simple. His company would start selling "alpargeta" shoes. For every shoe sold today, TOMS would donate a pair of shoes to kids in need tomorrow. The idea was noble but at the same time very scary as mixing money and charity was not something that was done much in USA. Blake however wanted to pursue this dream and so he did.

His journey was tough but in a period of "5" years after TOMS started, Blake was able to donate One Million shoes to kids in need. Blake goes all out in this book to explain and illustrate so many other such organizations who have taken to do something about the social issues around us. He goes on to explain how one can start with an idea no matter how small it is and then build on it over time and at the same time incorporate "giving" in their business strategy from the very beginning. He has given references to several tools and techniques in this book to run your start-ups in the least possible financial situation while ensuring that you are giving back to the society.

Personally to me, this was a big eye opener. I was stirred emotionally on more than a few occasions while reading the book as Blake narrated several of his interactions with the kids he saw. We take a lot of things we have for granted and never think about those unlucky few, who don't have their basic needs met. I am personally pledging to ensure that I incorporate "Giving" into my actions. I hope more readers take up to this book and follow the same path.

P.S: For every copy of this book sold, a book is donated to a child, so please get one!!

0 of 0 people found the following review helpful.
This book changed my life
By Devin D. Thorpe
This book changed my life. Inspired by Mycoskie's brilliant book, I wrote Your Mark On The World.

As a mid-career sabbatical, I was living in China, teaching business at South China University of Technology, and trying to decide how to spend the rest of my career. I made it a point to read several books that might help me find some direction, some focus and when I finished reading Start Something that Matters, I began to find some real clarity.

Of course, Mycoskie's story begins with the story of how he started Tom's shoes. The book is worth reading just to get that story. Who wouldn't want to launch a successful, $100 million business in a space as crowded as shoes? Reading the story allows you to understand how Mycoskie's world view informs his entrepreneurship to make him a more successful leader, to say nothing of his humanitarian bona fides.

The book combines interesting, personal anecdotes with sound business advice, leaving readers confident and ready to step out on their own to do something that matters. Mycoskie's style is a pleasure to read.

The book is a great read for anyone interested in business or humanitarian causes. It is a quick read and you won't confuse this with your Management 101 textbook--thank heaven. It's not a soup to nuts "how to" start a business so much as a treatise that will help you find the passion to do what you've always dreamed of doing. The book perfectly executes it's goal.

I absolutely recommend this book to anyone with an interest in social entrepreneurship, the fashion industry, marketing, charity or business.

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Selasa, 05 Februari 2013

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    The purpose of this chapter is to show you the benefits of check-raising the turn by first going over some theory, and then showing you how it applies to in-game situations.

  • How to Maximize Your Value on the River: In case you've been misinformed, I want to remind you that the majority of your money is NOT won from trapping players on the river.

    Getting big value bets paid off on the river is the easiest way to rapidly build your win-rate. In this chapter, you will learn which opponents are easiest to value bet, and how to "playing the hand backwards" can help you choose the optimal bet sizing.

  • Triple Barreling: Triple barreling and double barreling share a couple of similar characteristics, but they're different enough to make spending some time on each one individually necessary.

    In this chapter, you'll learn why it's important to get caught bluffing, and the three keys to triple barreling profitably.

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  • Sales Rank: #239941 in eBooks
  • Published on: 2013-08-25
  • Released on: 2013-08-25
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Good starting point if you have trouble playing post-flop without the nuts
By Reviewer
Although this book is quite short, it gives a very good introduction to most of the trouble spots you will encounter in modern PLO games on the later streets. It covers three topics:
* Turn check raising (my favorite)
* Maximizing river value
* Triple barreling

This book breaks each of those chapters down very logically, always explaining when to apply the explained action (from hand history examples) and how it benefits your game. Many players are too scared of going to showdown without having the nuts. This book can teach you basic steps on how to overcome this fear and accumulate more money in spots where you don't have the nuts.

0 of 0 people found the following review helpful.
Not bad
By B. Trojahn
Good insight. More hh analysis and what to do when this strategy backfires would be good. Overall I enjoyed the quick read.

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